Found in my Drafts Folder: 200 Dollar Store
We all understand the basic concept of the dollar store’s marketing strategy; take knickknacks, non-expiring canned goods, the un-familiar afro-American Santa figurines, every product produced by the Lorimar Cosmetic Company, aluminum tins and sell them all under one roof for a dollar or less. There was, of course, immediate innovation and the 99-cent store was born. However, the price drop of one cent did little to instill further consumer confidence or loyalty, but there was a certain ring to ninety-nine cent store, so it stayed part of the cultural vernacular. But I digress. Continue reading
