Apple, iPod Mini, and HP

So, everybody else is talking about it, why don’t I enter the fray and publish my opinions about the new “iPod Mini”:http://www.apple.com/ipodmini/ and the seeming disapproval of many diehard mac enthusiasts.

Contrary to popular belief, the iPod Mini is priced perfectly in the “MP3 player market.”:http://www.amazon.com/exec/obidos/tg/detail/-/B0000AXKBK/ref=pd_ts_e_12/102-4376633-4439302?v=glance&s=electronics&n=493964 Sure there’s people who are saying that a $250 price tag is too high to compete with the junky players offered by other companies and I agree. That doesn’t, however, mean that Apple has ever tried to get enter that market or should.

*Jaguar cars has never offered a low end car because they want to compete with Honda.*

Apple’s original iPod was not marketed from it’s low price. It was, and still is, the top of the line in portable digital music players. It costs the most and sells, why? Because Apple’s strategy is not to create the lowest price digital players on the market, there is enough competition already, instead they created the best MP3 player in the world.

People still don’t quite understand that when you buy an iPod it’s because it is the best player that money can buy, not because it’s a cheap product. I’ve had this conversation with a few people so I shall post it here. People say…

“I wouldn’t buy the 4GB Mini for $250, when I could have the 15BG iPod for $300.”

So, where’s the downside for Apple? Instead of shelling out $250 you’ll shell out $300 and think you’re getting something even better. What Apple do, extremely well I might add, is up the ante ever so slowly that before you know it you’ve bought the $400 model because you wanted the remote and sleeve. The scenario is this you go into the Best Buy to buy a MP3 player and see the iPod Mini. Wow, you say to yourself it’s only $50 bucks more than that other player that holds 1/16th the amount of music. Wow, you say to yourself again for $50 more I get 3 times the amount of storage!

You have just added $100 to your purchase, in small increments and before you know it Apple has you as a customer. It’s simple and brilliant. The best part is that it’s a win win situation, Apple gets you as a customer and you purchase the best MP3 player in the world.

“Then there’s the fact that later this year HP will be producing their own iPods thanks to an agreement with Apple.”:http://www.apple.com/pr/library/2004/jan/08hp.html So all those PC people out there who don’t get it, will buy one and marvel at it’s ease of use and the thought will creep in “maybe I should try a mac.”

_Or maybe that’s wishful thinking._

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