When I was young, I used to love Muenster cheese, because I thought it was called Monster cheese. I used to imagine that the yellow-orange outer coating was part of it’s monster quality. I imagined Frankenstein eating slices with the wolf man.
“DIS IS GOOD CHEESE!”
When I found out it wasn’t called Monster cheese I was devistated and stopped eating it altogether. My point being, change the name to monster cheese — guaranteed you will sell more.